DRP Creates New In-Store Media Opportunities and Income Streams

Think of your point-of-purchase DRP video terminal or kiosk as a huge new advertising platform for the products of your suppliers. Retailers, with their high traffic volume, which can be made even greater through DRP, are sitting on a new media bonanza but don't know how to exploit it.

It's pretty simple to understand. With the greatly increased and enthusiastic customer traffic brought about by the "Dynamic Re-Pricing" experience, advertisers will want to reach your valued consumers to promote their products while the consumer is in the shopping mode at the point-of-purchase!  It doesn't get any more real time or effective than that. Supplier's can advertise, and can promote their products and services with coupons dispensed at the consumer's request, on and through the DRP terminal connection.

A database can be easily constructed that includes media audit detail that can be viewed remotely by suppliers and their advertising agencies and ads can be quickly deployed to the full color terminal displays at the point-of-purchase or kiosk at very reasonable rates. In addition, the ads can be built from templates on a web server servicing the full color display screens so production costs will be almost non-existent to the advertiser

This all translates to immediate lucrative profits enhancement for the business with no management effort or cost. The advertisers may be induced to have a further incentive to place these ads because they may be presented as co-sponsors of the DRP game in return for co-op dollars!

Maybe retailers never thought of their sites (brick and mortar or web) as a new age media platform but with "Dynamic Re-Pricing" your business world will be changed forever.

This entire concept is patent protected. Learn about The DRP Patent