Americans love games with instant payoffs. Take away the risk of the game and you have DRP's key to exploding profits.

Current Retail Consumer Experiences Are Not Optimized for Profits

Every business has a variation of a "Rewards" or "Loyalty" program and is always running "special" sales and every conceivable kind of promotion. These are costly, duplicable by competition, and offer no real competitive advantage. Moreover, Americans don't really want to keep track of points or have to file confusing paperwork and wait for their rebates and rewards sometime in the future. They also are confused by the pricing points that are constantly in sales and promotions flux.

Businesses don't really want the cost of promotional record keeping and administration, nor do they wish to have to contend with changes that must constantly be made to keep the programs competitive. Why be forced to manage expensive loyalty and sales programs that will only inevitably lose their competitive edge anyway? Businesses think they are the only way to survive the pressure of discounting competition. They are wrong.

 Alternatively, the desire for instant gratification is a very significant characteristic of the American consumer profile and can be effectively exploited in a far better and much more profit optimizing way than traditional sales motivation strategies.

DRP Optimizes the Consumer Experience and Profits.

"Dynamic Re-Pricing" is a computer software program that makes every consumer purchase an exciting, dramatic, fun, interactive video game of chance for your customers, without exposing either them or your business to any risk at all. It is the first strategy to truly put the "Wow" in the consumer shopping experience.

Using a random number generated algorithm the cost of any purchase of any  designated item or combined purchase total is "Dynamically Re-Priced" in seconds, in the form of a post-purchase instantly redeemable " ticket" for new in-store purchases. The customer "wins" an amount ranging from a set minimum all the way up to the full price of the purchase or beyond! Best of all, your competitor can never know your real pricing points because it varies with every transaction and is not transparent to competitive shopping!

This patented program completely controls, statistically, the budgeted allowed amount of "won" dollars so that the total "winnings" distributed is always kept in line with financial forecasts.

The key to this strategy is that the customer will always opt to do business with you because they always have a chance, with no kind of risk of their money, to win big with you vs. no chance at all with your competitor. This will greatly increase your traffic several times over and keep the consumer who experiences this coming back continuously.

To understand this, read about The Casino Effect