DRP Brings the Powerful Appeal of Gaming to Retailing

Americans are enthralled with games of chance and this is in evidence everywhere, especially in America's ever burgeoning array of Casinos. Dynamic Re-Pricing introduces the powerful appeal of a Casino slot machine game of chance that everyone wins, all the time, never risking a dime.

There is no "gambling" inherent in this game since the customer always gets the goods they came to buy at the prices offered. The DRP "game" simply extends the shopping experience, after a purchase is made, to close it with fun, excitement, and dollar winnings. They can ONLY WIN, NEVER LOSE, and that is the key. All the fun of the Casino but none of the risk.

DRP Transforms the Point of Purchase Experience to that of a Casino

While at the point-of-purchase, the customer pays for their purchases in the usual manner. Their receipt now includes a random number, such as the transaction number, which they then key into a small terminal at the point-of -purchase or at designated kiosks to move customers away from congestion at the registers.

When the number is entered, a video type animation of about ten seconds in duration (to enhance the thrill of the game, just as is done on slot machines) runs on the terminal's screen which displays their "winnings". Their prize is immediately printed on a winning "ticket" instantly redeemable in-store for more merchandise (cash winnings may be offered at the discretion of the business).

The animations are changed regularly and automatically to keep the fun factor "fresh". We all know the love affair Americans have with lotteries and games of chance. Its fun and its exciting. It IS exciting to be a winner and winners always tell their friends when they hit a jackpot. That's the famed "buzz" tossed around in marketing circles and it will make your business the talk of the town. When major "jackpots" are won announcements may be made through in-store audio-visual systems to generate further excitement.

Today's customers are very demanding and they love and demand new experiences. In fact, the marketing gurus say we are now in "The Experience Economy".

The power of the Dynamic Re-pricing system is extended through coupling its algorithms to a database that validates your customer's loyalty card, should the business choose to require a loyalty card to play the game, and tracks their level of business. Once they pass a customizable threshold criteria of buying with you they can be "tagged" in the database as "special" so they may be placed in a special tier of players and  receive an extra discount "spiff" automatically, or be placed in a special game for special prizes.  Consumer loyalty will take on a whole new meaning for your business and profits will soar. The opportunities for varying the game are endless.

DRP Enhances Pricing and Defends Against Discounting

One of the less obvious but vital profit enhancing aspects of DRP is that as consumers become more and more "addicted" to the DRP game, pricing points may be raised and stabilized without affecting traffic. This phenomenon is widely recognized in the studies of Casino consumers. Through DRP competitive discounters actually lose much of their edge and the DRP enhanced retailer gains profits from enhanced pricing.

Business traffic builds and profit channels expand into...New Media Opportunities